Speaker Spotlight: Kelley Kassa

KLK Headshot 2012

So, let’s say you’re traveling and you want some stellar restaurant recommendations, do you know who to ask? The answer is Kelley Kassa and her “food travel agent” website Foodie Journey. But now, let’s say you need advice on content strategy and marketing. Who do you go to? That’s right. The answer is Kelley Kassa, again. From writing to marketing to strategy, and yes, even food, Kelley Kassa is your go-to gal.

Kassa ‘s experience includes working with technology companies, start-ups, non-profits, and consumer/entertainment brands in both consulting and staff roles. Most recently, she has worked with a wide range of companies on their web and sales fulfillment content as key pieces to drive prospects and close sales. Her content strategy and pieces incorporate website content, blog posts, eBooks, white papers, case studies, videos and more. Her WordCamp class is titled “How to Take the Dread Out of Blogging.” Blogging shouldn’t be a struggle, and Kassa will teach you how to start a blog, make it successful and make it generate leads for you and your business.

Kelley Kassa
Websites: www.midnightoilcomms.com and www.foodiejourney.com

WCLV: What are your favorite WordPress plugins?

KK: Yoast SEO. A significant part of blogging is about being found.

WCLV: What are three of your pet peeves?

KK: Random capitalization. Incorrectly capitalizing titles, i.e., President Obama is correct, Mr. Obama, president is correct. Mr. Obama, President, is wrong. People who use PowerPoint when they really shouldn’t!